Lenin and Philosophy Essay

The images dispersed through this document plan to give an congressman of how women argon systematically faraway from their sports settings, and placed within a to a greater extent feminized or sexualized manner. during this way, we will see how over and over, within the images of Chynna Doll, Kristina Korneacouvia et al. ar utilise further entrench the socio-cultural rules which place within a contain and static sexual intercourse role. the pictures illustrated through go forth this paper are clear samples of Mulveys male gaze paradigm.In most of those photographs the athlete was professionally do up. Their hair was styled within the wind blown look often used on models, they wore makeup, and that they were each wearing sexually suggestive, revealing clothing. In doing so, the media acts within the paradigm of hegemony by sending mixed messages. Particularly, sports magazine whitethorn seem to portraying female athletes during a positive light, however there's a continuing trivialization of t he actual performance in sports.This allows people who offer the facility and make the principles to permit women a limited role, spot simultaneously maintaining the all-pervasive social dictations on the role of girls as passive objects within a male dominated society. during this light, women in sports advertising are women beginning(a) and athletes second. The established order of gender hierarchy is maintained by muffling images of strong women, while simultaneously re-encoding women as sexual objects. The 1996 Olympics brought much victory to female athletes. many another(prenominal) proponents of girls s rights and equality in sports though that this marked the ultimate credence of women within the field house . Womens sports magazines flourished during this point also . Unfortunately, despite the athletic success on the playing felid and a rise coverage within the media, the media visualized women in less active rolls, oftentimes showing them in their shell and family settings, or wearing their athletic gear during a provocative way.In this sense, women are allowed to participate in sports, but the key message is one that keeps the prickledrop of girls within the domestic and sexual field. this is often an extra entrenchment of the aforementioned ideological hegemony of male superiority. Furthermore, this fact reinforces the dominating cultural order that blatantly sexualizes the feminine experience of success and meritoriousness within the field house . Ann Balsmo (1996) in her Technologies of the Engendered Body, discusses this phenomenon, stating To be both female and powerful directly violates traditional codes of feminine identity.Any plan to reconstruct the body is transgressive out by using signifiers of hyper-femininity. Herein lies the essence of this analysis women today are caught within the normal structure of male-dominated hegemony and therefore the perpetuation of this domination through the against the indispensable identity of the feminine body. The transgres sion is balanced vehicle of the mass media. with the sunshine of social and individual discovery, it's now time to require back these traditionally held power roles, allowing a womans body and natural accomplishments to be as deserve merit and public praise as those of her male counterparts.Works CitedAlthusser, Louis. Lenin and Philosophy and Other Essays. (Online version) Balsamo, Anne. Technologies of the Gendered Body. Duke Univ. Press, 1996. Blinde, E. , Greendorfer, S. , & Shanker, R. (1991). Differential media coverage of mens and womens intercollegiate basketball Reflection of gender ideology. Journal of Sport & Social Issues 15, 98114.